How to turn employees into brand ambassadors

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Hannah Kovacs

Well written, well thought out and definitely points to an important discussion happening in the employee engagement space more broadly.

One good (Canadian) example that comes to mind – Molson Coors. They have scaled their employee ambassadorship at an unprecedented rate. Definitely a brand to keep an eye on as this area gains momentum. A snapshot of their success here: http://postbeyond.com/molson-coors-scale-social-brand/

Friday, April 08 @ 4:31 pm |